Header and First Section

□ Header clearly communicates what you sell - visitors know what you do within 5 seconds

□ Subtitle contains specific benefit - not generalities, but measurable results (e.g. "increase sales by 30% in 6 months")

□ Value visible "above the fold" - most important information available without scrolling

□ Clear indication of who the offer is for - "for B2B companies", "for marketing directors", "for companies with 50+ employees"

Value Communication

□ Specific problems you solve - not theoretical, but those that actually hurt your clients

□ List of benefits instead of features - "save 10 hours weekly" instead of "process automation"

□ Numbers and data supporting the message - statistics, cases, concrete results

□ Your client's language - avoid corporate jargon, use words that decision-makers use

Building Trust

□ Short video (60-120 seconds) - you or an expert from your team talk about the service

□ Authentic message in video - not corporate text, but natural conversation

□ Client logos or case studies - social proof that others trusted you

□ Testimonials with specific results - "thanks to X we increased sales by Y%"

□ Company information building authority - experience, certifications, achievements

Contact Form

□ Maximum 2-3 fields - the fewer, the better (email + phone minimum)

□ Clear marking of required fields - user knows what must be filled

□ CTA button with specific action - "Book free consultation" instead of "Submit"

□ Response time information - "We'll call back within 24h" builds expectations

□ No spam assurance - "We don't send unwanted messages"

Structure and Flow

□ One page, one goal - everything leads to form completion

□ No navigation menu - don't distract visitors' attention

□ No external links - only option is filling the form or leaving the page

□ Logical information flow - problem → solution → benefits → proof → action

□ Short paragraphs and bullet points - text easy to scan

Technical Optimization

□ Mobile device responsiveness - page works perfectly on phones

□ Loading speed under 3 seconds - every second of delay means lost conversions

□ Readable fonts and contrasts - easy reading on every device

□ Working form - testing submissions in different browsers

Design and UX

□ Consistent brand colors - but without overdoing company elements

□ Visual focus on the form - highlighting with color, frame or background

□ White spaces - not overcrowded page, easy to scan

□ Professional but not sterile photos - avoid typical stock photos

Conversion-Boosting Elements

□ Urgency element - limited offer, deadline, number of spots

□ Guarantee or risk-free proposition - "free consultation", "cancel anytime"

□ Alternative CTA - if main form doesn't convince (e.g. "Download case study")

□ Exit-intent popup - last chance for conversion when trying to leave the page

Tracking and Analytics

□ Google Analytics or similar - tracking traffic and user behavior

□ Conversion tracking - monitoring form completions

□ Heatmaps - checking where users click and how they scroll the page

□ A/B tests of headers and CTA - continuous optimization of key elements

Before Publishing

□ Form testing - checking if messages are delivered

□ Testing on different devices - desktop, tablet, smartphone

□ Loading speed test - PageSpeed Insights, GTMetrix

□ Text proofreading - no language errors and typos

□ Backup and security - page backup

Remember: The best landing page is one that's tested and optimized based on real data, not assumptions.

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